You find yourself busting it trying to get your posts seen. You probably have something good to offer the people you want to reach. Whether that is information, a product, or just a good time you want people to see it and more importantly interact with it. The following is a basic outline of what you need to do to be successful.
I have heard Youtubers saying that you have to post tons of videos before people start watching. Then, once interested, they will binge your backlog. There is something to be said about that but the reality is a little different. You need to post on a schedule. I remember I found a singer I liked on Youtube that had a few good songs and I watched them all, then she didn’t post for a long time. I lost interest and forgot, for a while. Frequency and scheduling are what will keep you relevant and generate traffic. A pro tip is to use a social media content calendar like Trello or use a spreadsheet like Excel or Google Sheets.
It is hard to overstate how important quality is. There are obvious things like how good your content looks. Being a gear junkie is fun and all, but not necessary, in most cases an up to date smart phone will work. Even better when coupled with some enhancing software like Ripl, Unfold, and Mojo. The built in software in a lot of platforms and phones is pretty solid. The goal is to have a consistent look and feel for your content in addition to the expected stuff like spelling and grammar. Set up a little DIY studio. A little tripod, good lighting, a clean backdrop, and a quiet area without echos. I’ll often forgive mediocre video but I can’t do bad sound.
Measurement and analytics is where it seems to get overwhelming, but it isn’t so bad. The best content timed poorly and aimed at the wrong audience will go nowhere. You can look at the most basic data and see how many views or impressions a post got but you would have to work it out by trial and error. There are powerful programs like Meltwater and Cision that will give you far more usable data. You need to consider what demographic you’re audience is and target it on the correct platform. Be sure to match the type of content to the platform. You can then use sponsored posts and boosted posts to spread your content.
TLDR; Take time to thoughtfully craft your content to represent who you are and what you are about. Post regularly, analyze the results, and adjust fire.
Image credit to Boston Globe
Popeye The Deadlift Man 